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Fish TV Great News for Land O' Lakes Region

As one council member stated "we are almost at the top of the mountain, however, it is a pretty high one!"  It's official!  We have reached the top of the mountain with a huge support from the counties and townships.  Fish TV is coming to the Land O' Lakes Tourist Region to film eight shows over the next two years.  With re-negotiating the Fish TV Contract; and the County of Frontenac, County of Lennox & Addington, and the Land O' Lakes Tourist Association putting in additional funding, and the already confirmed township funding - the Fish TV Marketing Partnership has been confirmed. The Land O' Lakes Tourist Association has requested EODP funding from Frontenac CFDC to support this project (will be determined next week if funding has been received).  However, LOLTA board of directors passed a motion stating that additional funding to secure the contract be taken out of the LOLTA reserve funding.  This is an incredible opportunity for the region in regards to economic development and maintaining our existing businesses.  Fish TV has recently announced that they are now the official spokesperson for Cabelas Canada.  Go Fish Ontario recently produced a video with Leo Stakos promoting Ontario as a destination.  With the 1st Annual Land O' Lakes Fishing Tournament approaching, this opportunity could not have happened at a better time.  Not only is it just the filming of eight shows it is an entire marketing package that will benefit the region over a number of years.  An incredible relationship has been established with LOLTA, Fish TV, Counties and Townships.  This just shows that partnerships are imperative for this region and we know the success of this project will impact all of our businesses in the area.  

Breakdown:

Fish TV Contract - $80,000

Financial Contributions:

20,000 - County of Frontenac

15,000 - Land O' Lakes Tourist Association

5,000 each - County of Lennox & Addington, Municipality of Tweed, Township of Addington Highlands, Township of Stone Mills, Town of Greater Napanee, Loyalist Township, Township of North Frontenac, Township of Central Frontenac, Township of South Frontenac

If you should have any additional questions, please contact Rachelle Hardesty at 613-336-8818 or rhardesty@travellandolakes.com.  Thank you!